Tuesday, May 21, 2013
Blog Bloke: Google Plus Changes And What They Mean - Blog Business Success Radio
Long time online privacy advocate, search engine analyst, and blogger Blog Bloke describes the recent changes made to the Google Plus social media platform and what they mean. Blog Bloke provides analysis of the changes, how they relate to other social media platforms, and the reasons for the changes. Blog Bloke offers advice for returning the better features of the previous Google Plus layout and how to utilize the better aspects of the new format. Blog Bloke also discusses the effect of Google Plus on search engine rankings, and also the impact of the changes for mobile users. Blog Bloke also offers his thoughts on the recent updated statements from Google about how they are addressing the constant challenge of spam.
BlogBloke is my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, May 21, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Long tome online privacy advocate, search engine analyst, and blogger Blog Bloke describes the recent changes made to the Google Plus social media platform and what they mean. You will learn:
* What changes have been made to the Google+ social media platform
* * What these changes mean to users of Google+ and other social media sites
* Why Google made the changes in the first place
* How Google continues to work on the constant challenge posed by spammers
Blog Bloke (avatar left) has worked in journalism and as a programmer in the computer industry before most had heard of Bill Gates or Steve Jobs. A crusader at heart, he switched to law and soon made a name for himself as a successful litigation expert and mediator, helping folks who under normal circumstances can't afford justice.
A geek in every sense of the term, he carried his passion for helping others and computers into blogging that he helped pioneer. In those days there was no such thing as Wordpress or RSS newsfeeds for blogs. Having created the "Blog Tips" niche, his blog is an outstanding resource for helpful blogging tips and how-to tutorials. He has a reputation for being a straight shooter, his sharp wit and an outspoken champion for online ethics. He is bullishly pro blogging, social media, an outspoken advocate for online rights, security and technology issues.
Tech Editor and Author, BLOGBloke has been quoted in the Washington Post, New York Times and CBS News. Here are just a few of the comments that his readers have made:
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with long tome online privacy advocate, search engine analyst, and blogger Blog Bloke describes the recent changes made to the Google Plus social media platform and what they mean. Blog Bloke provides analysis of the changes, how they relate to other social media platforms, and the reasons for the changes. Blog Bloke offers advice for returning the better features of the previous Google Plus layout and how to utilize the better aspects of the new format. Blog Bloke also discusses the effect of Google Plus on search engine rankings, and also the impact of the changes for mobile users. Blog Bloke also offers his thoughts on the recent updated statements from Google about how they are addressing the constant challenge of spam on Blog Business Success Radio.
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Monday, May 20, 2013
Ultimate Guide to Pinterest for Business by Karen Leland - Book review
Ultimate Guide to Pinterest for Business
By: Karen Leland
Published: May 1, 2013
Format: Paperback, 300 pages
Publisher: Entrepreneur Press
"Pinterest has tapped into this visceral love of visuals, and no small business, entrepreneur, or corporation can afford to miss the boat on bringing what they do beyond words and into images", writes branding and marketing strategist, and President of Sterling Marketing Group, Karen Leland in her comprehensive and very hands on book Ultimate Guide to Pinterest for Business. The author describes how how businesses can utilize the engagement power of Pinterest to build their marketing results to their fullest potential.
Karen Leland recognizes that women comprise the vast majority of active Pinterest users, and that fully 20 percent of all women online are users of the Pinterest social media platform. Given the tremendous buying power and purchasing influence exercised by women, the author presents a clear case for companies of all sizes to be active participants in the Pinterest community. Karen Leland guides business people through the entire process of using Pinterest effectively. The author starts at the very beginning with advice for starting off on the right foot, creating boards that are appropriate for the business, getting more visitors to the page, building community, and for engaging those visitors and community members in their transformation to customers.
Karen Leland (photo left) understands the importance of establishing a marketing strategy prior to beginning a Pinterest campaign. With firm goals in mind, the business person is able to attract the ideal customer to their community, and developing a high level of sharing and engagement with the visitors. Karen Leland provides a guide to creating a fully integrated social media strategy through the addition of a Pinterest element to the other platforms. The author also offers concrete suggestions for enhancing the visual effects of the page, and also for planning on the best metrics for quantifying success.
Karen Leland presents a complete guide to building a strong Pinterest page that is inviting and effective in building relationships and converting visitor traffic to customers. The book includes the following topics:
* On your mark, get set,, join
* Create a Pinterest profile that rocks
* Strategize first, pin second
* Build boards that are on brand
* Become a content creator and curator: Pinning and Repinning
* Pin etiquette and optimization
* Beyond photos to video, podcasts, and screencasting
* Make your website Pinterest friendly
* Follow and be followed
* Engage with the Pinterest community: Liking, hashtags, commenting and tagging
* Me, you, and we: Collaborative pinning and your Pinterest strategy
* Pinterest on the go: Mobile
* Build your blog with Pinterest
* Your profession on Pinterest: An A-Z guide
* Pin your way to new work: Job hunting and client acquisition
* Track your Pinterest performance
* Your parting party gifts, and what's next
For me, the power of the book is how Karen Leland combines an overall Pinterest strategy focus with the practical techniques and practices to make those strategic goals a reality. The author takes a holistic approach to Pinterest that includes the complete integration with other social media platforms, and with the business blog and website as well. This overall approach ensures that the brand has full visibility across all of the company's community. Karen Leland goes beyond other books on Pinterest by including key sections on blogs, advice for job seekers, assistance for profession in the use of the platform, and for developing the right metrics to ensure that success is measured correctly.
The book is designed in a large format to double as a workbook to serve as a resource and reference through the entire Pinterest brand marketing strategy. The author also enhances the concepts presented in the book with photos, screen captures and graphics that demonstrate the ideas in action. Karen Leland further augments the material with case studies of the concepts at work in real world situations.
I highly recommend the indispensable and results oriented book Ultimate Guide to Pinterest for Business by Karen Leland, to any entrepreneurs, marketing and brand executives, and other business leaders who are serious about utilizing the proven effectiveness of Pinterest as a vital component of an overall social media strategy. This book will transform any current or potential Pinterest page from the ordinary to the source of relationships and an engaged community; and convert them to valued and enthusiastic customers.
Labels: book reviews
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Sunday, May 19, 2013
Focus by Heidi Grant Halvorson & E. Tory Higgins - Book review
Use Different Ways of Seeing the World for Success and Influence
By: Heidi Grant Halvorson, Ph.D., E. Tory Higgins, Ph.D.
Published: April 18, 2013
Format: Hardcover, 272 pages
Publisher: Hudson Street Press
"This book is a practical guide to understanding and working with your promotion or prevention focus", write social psychologist, speaker, and associate director for the Motivation Science Center at the Columbia University Business School, Heidi Grant Halvorson, Ph.D.; and Stanley Schachter Professor of Psychology at Columbia University and professor of management at the Columbia Business School, E. Tory Higgins, Ph.D., in their fascinating and perceptive book Focus: Use Different Ways of Seeing the World for Success and Influence. The authors describe how there are two basic groups of people, namely those who see the world in terms of promotion and those who see the world in terms of prevention, and how to work with and influence those with either type of behavior.
Heidi Grant Halvorson (photo left) and E. Tory Higgins recognize that there are two types of pain and of pleasure that motivate the actions of different people. The authors provide insights into who they consider two very different people with entirely different motivations. One group is what the authors call promotion focused and motivated by rewards. The other group is what the authors name prevention focused and motivated by minimizing losses.
The authors demonstrate how managers and marketers can identify the appropriate focus, change focus, and utilize focus in the correct manner to achieve successful results. The authors offer strategies and techniques for uncovering the two types of focus, and for applying this knowledge appropriately in any marketing campaign.
E. Tory Higgins (photo left) and Heidi Grant Halvorson understand that failure to realize that people may have a different focus can result in communication problems. Those who are promotion focused will have to adjust their management or marketing style to accommodate those whose focus is on prevention. The same challenge must be met and overcome by prevention conscious managers and marketers when they communicate with people who have a promotion orientation.
The authors examine the nature of promotion and prevention focus in both the workplace, and in an individual's personal life. The way the two types of people approach problems and decision making are covered in the following areas:
* Focused on the win, or avoiding the loss
* Why optimism doesn't work for defensive pessimists
* Focus on work
* Focus on kids
* Focus in love
* Focus on making decisions
* Focus on our world
* Identifying and changing focus
* It's the fit that counts
* The triumph of the fittest
* Under the influence
* To market
* A guide to creating motivational fit
For me, the power of the book is how Heidi Grant Halvorson and E. Tory Higgins combine a comprehensive analysis and overview of the two types of focus, with practical techniques for identifying and communicating with people of both focus styles. The authors present a very convincing case for their thesis of the two focus type personalities. They back their statements with solid research, and each chapter contains extensive endnotes for further study. While the main purpose of the book is on examination of the workplace, management and motivation of people, and the marketing process, the authors go beyond the world of work to include focus in one's personal life.
Through the addition of focus on children, romance, and the wider world, the authors show how a person can be promotion focused at work, while being very prevention focused at home. This change of focus is important to understand, and offers the important lesson that the same approach to an individual may fail to take this switch of focus into account. The book offers an excellent guide for improving communication with others, as the listener may not share the same focus. The authors demonstrate how to avoid messages from becoming misunderstood, ineffective, or even counterproductive.
I highly recommend the important and communication improving book Focus: Use Different Ways of Seeing the World for Success and Influence by Heidi Grant Halvorson and E. Tory Higgins, to any business leaders, executives, managers, marketers, entrepreneurs, or anyone wanting to better understand how to communicate more effectively with others. This book will transform your ability to be better understood by people of either type of focus, enhancing your ability to influence outcomes more effectively.
Labels: book reviews
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Friday, May 17, 2013
Business Techniques In Troubled Times by Thomas H. Gray - Book review
Business Techniques in Troubled Times
A Toolbox for Small Business Success
By: Thomas H. Gray
Published: April 12, 2013
Format: Paperback, 344 pages
Publisher: Thomas H. Gray Incorporated
"Small business owners are 'doers'. They are pragmatic decision makers who deal with risk and 'figure things out' on their own every day. With the right tools, they will continue to build successful enterprises that make America a better place to live. This book provides some of those tools", writes entrepreneur and management consultant, Thomas H. Gray, in his comprehensive and very hands on book Business Techniques in Troubled Times: A Toolbox for Small Business Success. The author describes the effective and proven tools and techniques for achieving success in every aspect of a business life cycle.
Thomas H. Gray understands that entrepreneurs face challenges to their business at different points and times.As a result, the author provides module based format where the problem being faced by the business person can be solved in a readily applicable manner. The book as presented by the author, is designed to be a toolbox, where the appropriate tools can be selected and put into action to achieve a solution.
For many entrepreneurs, the main hurdle to overcome is to understand that a problem may actually exist, and that there is trustworthy and real world tested advice available. Thomas H. Gray provides the tools for identifying and diagnosing the problem, and offers the suitable solution to resolve it successfully.
Thonas H. Gray (photo left) recognizes that entrepreneurs and other samll business leaders are often short of time to find solutions to critical problems. As a result, the author arranges the book in a clear and concise format, with an emphasis on simple methods that can be implemented with ease to get the desired results.
The author places the various sections of the book in a logical order that follows the natural sequence of events in the establishment and operation of a small business. With this ordered system in place, a small business person can find the answers they seek with a minimum of searching. The book is divided into six overarching sections, each with its own detailed sub-chapters offering more detailed and specialized advice. The six basic parts of the book are as follows:
* Strategy and vision
* Financing your business
* Effective marketing
* Day-to-day management and operations
* Growing and exiting your business
* Distressed businesses
For me, the power of the book is how Thomas H. Gray combines a complete guide to starting, managing, and exiting a business, with practical and specialized advice for each aspect of the business. The material is organized in samll and easily applied pieces to assist in getting to the problem and reaching a solution quickly. As a handy reference book, this is a superb guide to resolving both short and long term obstacles in a minimum amount of time.
The author augments the text with numerous visual aids and charts to assist in understanding the principled shared in each chapter. A unique feature of the book is the inclusion of two tables of contents to help narrow down the issues and provide ease of locating the best resolution to those issues. Thomas H. Gray also provides the expertise of a number of guest authors who present their specialized knowledge in several of the more technical chapters.
I highly recommend the results oriented and indispensable book Business Techniques in Troubled Times: A Toolbox for Small Business Success by Thomas H. Gray to any current or wouldbe entrepreneurs and small business managers who are seeking a clear and concise road map to overcoming the many obstacles and challenges that confront any business. This book is one that anyone will return to again and again for its straight forward and useful advice.
Labels: book reviews
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Thursday, May 16, 2013
Pilgrims' Steps by Robert Hodum - Book review
A Search for Spain's Santiago and an Examination of his Way
By: Robert Hodum
Published: September 13, 2012
Format: Paperback, 206 pages
"The search for the mythic and historical Santiago de Compostela requires a sounding of the legendary depths of his ritual pathway that spans dozens of centuries, numerous cultures, and their various faiths. Countless pilgrims have shared the sacred venue and its parallel star field over the course of millennia", writes specialist in Latin American history and Ibero-American culture and civilization, and walker of the St. James’ pilgrimage route in 2007, Robert Hodum in his engaging and deeply personal book Pilgrims' Steps: A Search for Spain's Santiago and an Examination of his Way. The author provides an examination of both the legendary and the historical circumstances of the complex life and times of the saint known as Santiago of Compostela, the biblical St. James the Greater.
Robert Hodum recognizes that the life of St. James is a blend of the historical with the legendary. While the facts of the historical record may not always be readily available, the mythic aspects of his life add depth and a portal to a rich and diverse cultural history. The author combines the known history of Santiago of Compostela with the countless millennia long reverence for the land and sky of the Galician region of northwestern Spain.
Robert Hodum traces the waves of people who traveled to this fascinating place for thousands of years. For the author, the pilgrimage is so much a part of the human journey and experience that it not only includes St. James and his legend, but transcends him as well, to include all of those whose lives were touched and inspired by the Way,
Robert Hodum (photo left) understands that the pilgrimage to Compostela creates a powerful cultural and sacred mosaic that binds the distant past to the present. The towering figure of St. James the Greater offers a unifying force that ties the uncountable steps of pilgrims beyond count, together in a voyage of the soul.
Robert Hodum pieces together the story of St. James and of Compostela itself from historical and legendary accounts. The result is brilliant portrait of the larger than life character, a Way sacred for all of human history, and a part of ourselves that journeys toward the sacred.
Robert Hodum considers the following aspects of the legendary history of St. James, the human significance of Compostele, and the journey of pilgrims across time and space:
* Jacob Bar Zebedee: The Santiago of Spain
* St. James in the written record
* St. James returns to Hispania
* Stars reveal the tomb and pilgrimage begins
* The Ways through the ages
* His challenge to Rome
* Interpretations of the Santiago cult
* Early man and sacred pathways
* Ancient people in the land of Santiago
* The Way in 21st century Spain
For me, the power of the book is how Robert Hodum combines the various threads of legend and recorded history to provide a complete portrait of St. James the Greater. At the same time, the author places the living man and the entombed saint into the context of their times, as well as the pilgrimage to Compestela from its roots in prehistoric times to its importance in our oown time. Robert Hodum expands the legendary history of St. James beyond the man and the myth, and creates an overarching history that encompasses many thousands of years.
The author explores the significance of a sacred place to humanity of all times, and how place and people are both essential elements in a timeless journey to transcend their own humanity. The author accompanies each of his investigations, whether into the historical or legendary, with his personal reflections on the ideas and discoveries he unearths in his research. The result is a book that offers both insights into St. James, but also into the author himself as he completes his own pilgrimage to Compestela, in search of both universal truths and of himself.
I highly recommend the research based and personally accessible book Pilgrims' Steps: A Search for Spain's Santiago and an Examination of his Way by Robert Hodum, to anyone seeking a thoughtful and human spirit affirming book that transforms the story of Santiago of Compostela into a symbol of humanity's relationship between the earth and sky. This book is a testament to the importance of place and spirituality to people of all times and faiths.
Labels: book reviews
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Wednesday, May 15, 2013
Make Room for Her by Rebecca Shambaugh - Book review
Make Room for Her
Why Companies Need an Integrated Leadership Model to Achieve Extraordinary Results
By: Rebecca Shambaugh
Published: November 7, 2012
Format: Hardcover, 240 pages
"Today's marketplace is calling for a new approach to leadership. Integrated Leadership is the key to capturing and maintaining a lasting competitive advantage", writes leadership consultant and President and CEO of SHAMBAUGHm Rebecca Shambaugh, in her empowering and conversation changing book Make Room for Her: Why Companies Need an Integrated Leadership Model to Achieve Extraordinary Results. The author describes a fresh, inclusive, and participatory approach to leadership in the form of what she calls Integrated Leadership.
Rebecca Shambaugh recognizes the critical importance of adding more women leaders to the top management of major companies. The author presents a powerful case that businesses that fail to elevate women to the highest executive positions are less successful than those who embrace the value of the perspective of female leadership.
The addition of women leaders adds fresh thinking, new ideas, and the benefit of female gender intelligence. Rebecca Shambaugh offers insights into why women have been unable to achieve the critical senior leadership roles, dispels the many myths that have grown up around the issue, and shares ideas for promoting women from the sticky floor to the inner sanctum of the executive suite.
Rebecca Shambaugh (photo left) understands the importance of gender balanced intelligence and leadership in organizations. The author points out the valuable leadership and empowerment skills that women bring to senior executive roles and to the company culture as whole. These effective skills and traits empower both men and women within the organization, and through diversity of abilities and ideas result in stronger business performance.
Rebecca Shambaugh presents a comprehensive road map to advance the careers of women in any company through the Integrated Leadership model. The overarching themes of this groundbreaking and mutually beneficial strategy, for both male and female executive leaders, are as follows:
* Integrated leadership: How men and women can achieve extraordinary results together
* Integrated leadership: Men's role
* Integrated leadership: Women's role
* Integrated leadership: The organization's role
For me, the power of the book is how Rebecca Shambaugh combines a holistic leadership framework that encompasses men, women, and the company as a whole, with the practical steps and practices transform that framework into a complete cultural change. The result is enhanced and gender diverse leadership that boosts the firm's performance and profitability. The author goes beyond many leadership and career books for women, and demonstrates the importance of including men in the Integrated Leadership model. This combination of both male and female skills and talents creates a dynamic synergy that energizes the entire organization.
Rebecca Shambaugh bases her principles of leadership and the importance of a balanced perspective on interviews with over fifty top executives in leading companies. The author adds to those interviews with the inclusion of case studies based on her experiences with hundreds of male and female leaders. The chapters are set out in a logical and action oriented system that establishes a road map to achieving gender diversity in the leadership ranks. Each chapter also includes a handy summary that can be used for referral in the future.
I highly recommend the research based and gender diversity building book
Make Room for Her: Why Companies Need an Integrated Leadership Model to Achieve Extraordinary Results by Rebecca Shambaugh to any business leaders and executives who are serious about engaging the wealth of talent offered by women, and for integrating the proven value of gender diversity within their top management team. This book will transform any organization through the added abilities, perspectives, and talents offered by women as leaders within the company.
Labels: book reviews
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Tuesday, May 14, 2013
Ten Types of Innovation by Larry Keeley, Ryan Pikkel, Brian Quinn, Helen Walters - Book review
Ten Types of Innovation: The Discipline of Building Breakthroughs
By: Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn
Published: April 15, 2013
Format: Paperback, 276 pages
Publisher: John Wiley & Sons, Inc.
"We wanted to make a book that would reveal the whole, remarkable, and important emerging discipline of innovation, because so many people now see the urgent need to innovate. They sense that old ideas ad structures must give way. They imagine that newer, better futures are out there, lurking in the loaming, just out of reach", write innovation effectiveness expert co-founder of Doblin, Larry Keeley; design strategist at Doblin, Ryan Pikkel; leader at Doblin, Brian Quinn; and writer and editor at Doblin, Helen Walters, in their groundbreaking and innovative results oriented book Ten Types of Innovation: The Discipline of Building Breakthroughs . The authors describe a fresh, reliable, and repeatable approach to innovation through thinking differently about how the innovation process really works.
Larry Keeley (photo left), Ryan Pikkel, Brian Quinn, and Helen Walters understand that innovation is critical for companies. The authors point out that firms have no choice but to innovate, and the very survival of the business may depend on it. Despite that importance of innovation to companies, many business leaders and entrepreneurs have no understanding of how the innovation process works in practice.
Even front line innovators themselves are uncertain as to how ideas are generated and transitioned into innovations that solve problems for themselves or their customers. The authors present a systematic approach to innovation, through ten different but related forms of innovative process, that gets results with predictable reliability over and over again.
Ryan Pikkel (photo left), Larry Keeley, Brian Quinn, and Helen Walters recognize that innovation requires a team and a collaborative effort. As a result, the authors present a comprehensive innovative process that can be used again and again, and in many different ways. Not only is innovation a repeatable and predictable system, but the authors share how the ten innovation types can become part of the very fabric of the company culture.
With the ten types integrated completely within the very organization and its thinking, the authors also demonstrate how these concepts can be used in conjunction with one another to provide real breakthrough outcomes.
Brian Quinn (photo left), Helen Walters, Ryan Pikkel, and Larry Keeley share the ten basic types of innovation,and they demonstrate how to incorporate them into the company DNA, as the standard innovative process. The authors cover the following aspects of innovation:
* Innovation: A new discipline leaving the lab
* Ten types of innovation: The building blocks of breakthroughs
* More is mightier: Mix and match innovation types for greater impact
* SPot the shifts: See the conditions that birth breakthroughs
* Leading innovation: use better plans to build breakthroughs
* Fostering innovation: Installing effective innovation inside your organization
* Appendix: Putting these principles into practice
For me, the power of the book is how Helen Walters (photo left), Brian Quinn, Ryan Pikkel, and Larry Keeley combine a complete theoretical framework for innovation, with the practical and hands on techniques for transforming that framework into an effective and repeatable process. The authors share a holistic approach that not only encompasses the types of innovation but also its role within the very heart of the company as well. Instead of the usual expensive research and development strategies, that so often result in expensive failures, this systematic approach offers a more cost effective methodology, that also achieves superior results.
The authors share their ten types of innovation in a very user friendly, color coded format. With the coding used throughout the book the ten types, that cover configuration, offering, and experience based innovation, any solution can be found in either the category, or by blending two or more principles into a larger whole. The authors also enhance their concepts by sharing case studies of the principles in action in real world settings.
I highly recommend the comprehensive and systems based book Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Ryan Pikkel, Brian Quinn, and Helen Walters, to any business leaders, executives, entrepreneurs, and innovators who are seeking a clear and concise process for transforming their failed or ineffective innovation techniques into a complete and readily applicable process that achieves real breakthroughs. This book will change the way your entire organization thinks about and approaches innovation forever.
Labels: book reviews
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